Sports Illustrated’s downfall really comes down to three issues:
1) Changing technology - people don’t buy magazines anymore, and they weren’t successful in leveraging their brand into a viable commercial digital platform.
2). Increasingly “political” content which alienates roughly half of your potential customers - this is impossible to avoid in 2023, as the nature of our culture means all content is political whether it is explicitly so or not.
3) Corporate financialization saddling them with debt they had no chance of ever paying.
By far the biggest issue was #3 - once a company gets targeted by financialist vampires they are going to suck that company dry and discard the corpse once they’re done. The financialization of companies like SI is - potentially - a canary in the coal mine, indicating what the financialization of the United States which picked up speed in the 70’s is leading to.