SWC75
Bored Historian
- Joined
- Aug 26, 2011
- Messages
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"Strauss is a German workwear brand that first became available in the U.S. late last year. MLB announced a partnership in September with the brand to advertise on postseason gear through 2027. But unless you read MLB press releases in your spare time, you likely didn’t see it until the logo debuted in this year’s postseason...The Strauss decal debuted during the most-watched MLB Wild Card round ever, with ratings soaring 25% above last year’s figures. This generated nearly $800,000 in media value from live game telecasts alone, according to media intelligence firm Hive, per Sportico. Strauss decals were also added to MLB The Show 24 last week, adding to the brand’s presence, while social media exposure added another $214,000 in media value to the pot.
And that’s just the beginning. Depending on how many games are played this postseason, Hive projects Strauss could score a total of roughly $17 million in media value across TV and digital platforms by the end of the playoffs. With four teams from MLB’s top five media markets represented in this year’s postseason—and with New York and Los Angeles still alive—along with superstars like Shohei Ohtani and Aaron Judge still in action, the draw could not have worked out better for Strauss."
Uniforms continue to become billboards.
