I'm frustrated I didn't think of this first.
This reeks of tech bros that coded a platform over a weekend where they found an underserved market with next to no competition that larger companies/other entrepreneur types would overlook. They're probably getting a solid contract value and can easily become the defacto leader in this space. Then expand to other sports if they haven't already. At worst this will be an incredible lifestyle business with low software engineering overhead, let alone who knows if they even need an office space. They're not going to have to spend a dime on sales and marketing because coaching is such a fraternity all of their business will come via referral.
Next thing they need to figure out is where to get some bags because they're gonna need some place to put all that money.
Dammit. I could have done this.
Edited to add: crap, just saw they're out of SLC too, this is my friggin' backyard.
