Our work churns out surveys all the time.. they got some app which makes it easy.. But no realizes they teach whole courses in doing effective surveys.. In the old day we would have sat around figure out what questions we wanted answers too and designed questions so get those answers, then worked through the possible responses so we knew how to ask the questions..
Now we just let an admin throw random questions at the wall that often lead to more questions..
Here they pay people to take these surveys in some of the marketing courses. Have had some interesting talks after the sessions with the kids because they do the same thing and they often say the same thing.. they end up with answers for 20 questions but no real answers that solve the problem in a meaningful way