when nobody shows you drop prices. if and when the demand ever grows again you can raise them . jeezus basic keynesian economics and an institution of higher learning don't get it ? you got an empty seat situation.
only remedies are way lower prices or much better product.
Teams have learned that dropping prices is a terrible idea over the long run.
EDIT: I’ll use a different team to explain why that is a terrible idea. The New Jersey Devils are having a bad season and are likely to miss the playoffs. Looking at Ticketmaster, I can get tickets behind the goal resale for $50. Face value from the team is $149. For them to try to boost attendance, they’d need to slash pricing to undercut their season ticket holders who are already willing to take a big loss to dump tickets. So what actually happens is:
1) Attendance doesn’t really go up much - all that happens is the team steals a little of the resale market and season ticket holders get stuck with unused, unsold tickets
2). That will result in some STHs dumping their season tickets in future years, which is lost revenue.
3). You train some fans to take a wait-and-see approach, which encourages them to not buy season tickets if they had considered it, AND to wait until the last minute to buy tickets so revenues become more unpredictable for the team.
For teams, the juice isn’t worth the squeeze. You don’t get much additional revenue right now, you don’t increase attendance much right now, and you create lots of revenue issues for yourself in the future. Dropping prices seems like it’s an obvious decision. There’s very good reasons why teams don’t do it.
As a life tip, when people aren’t doing something which seems obvious to you - the problem is very unlikely to be that they are stupid or irrational. It’s that you lack critical information to be able to accurately assess what the rational decision is. That appears to be the case here with you.
