You need to read more into this story than you have. Listen to the Bomani Jones interview from the Dan Le Betard show -- where he talks about this racist douche from nine years ago. That's the problem -- this guy has been an avowed racist up until the point the NBA can't deny it.
Just my opinion, but I think this went beyond "racism" in the way that word is bandied about casually to denigrate anyone with whom one disagrees politically. This was core from the heart racism in that the owner of a team in a league in the nation's second largest city (1) was caught expressing support for illegal discrimination based on race, (2) admitted it, (3) didn't express remorse, (4) had a history of similar issues that the league had basically ignored (and they were about to get lots of shiz for ignoring it up till now), and (5) the league's black players were (rightfully) up in arms and threatening to boycott the playoffs if swift action to remove him weren't taken. I view this as a one-off case with the right result, and not having anything to do with the usual knee-jerk race/PC reaction like Deen and Phil Robertson got (both of which I thought were unjustifiably railroaded: Sterling not at all).
I bolded two parts from the above quotes, re: this being about Sterling's history.
If it is about Sterling's history, Silver lied in his press conference.
Q. The word you used specifically was outrage. You said that you were personally outraged, yet many people believe that they are outraged that for years people have known that this man is a racist slumlord and the NBA hasn't done anything until today. Can you please answer why.
ADAM SILVER:
I can't speak to past actions other than to say that when specific evidence was brought to the NBA, we acted.
Q. Was the punishment designed in effect to get the message across to Mr. Sterling that there's no point in him there's no advantage, nothing to be gained from him continuing his ownership? And also in determining what the punishment would be, including the suggestion to the Board of Governors, did you take into account Mr. Sterling's past behavior, or was it just based on this one particular incident?
ADAM SILVER:
In meting out this punishment we did not take into account his past behavior. When the board ultimately considers his overall fitness to be an owner in the NBA, they will take into account a lifetime of behavior.
Q. Just to be clear, you said when specific evidence was brought to the league you did act. In past cases, has Donald Sterling ever been fined or suspended for racial or offensive remarks, and if not, why not?
ADAM SILVER:
He's never been suspended or fined by the league because while there have been well documented rumors and cases filed, he was sued and the plaintiff lost the lawsuit. That was Elgin Baylor. There was a case brought by the Department of Justice in which ultimately Donald Sterling settled and there was no finding of guilt, and those are the only cases that have been brought to our attention. When those two litigations were brought, they were followed closely by the league office.
Q. Just a follow to that, one of the greatest players of all time, Elgin Baylor, accused Donald Sterling of running a plantation style franchise. Did that not concern you, and why was that not investigated? Despite the fact he lost the case, he has a prominent standing in the league and he said some very serious things.
ADAM SILVER: It concerned us greatly. We followed the litigation closely, and ultimately Elgin Baylor did not prevail in that litigation.
http://www.usatoday.com/story/sport...er-opening-statement-donald-sterling/8467947/