Can't get enough countries to vote in favor of adding it, especially since it will come down to the Canada vs. US for the gold. It may be a while before it even comes to a vote because they're chopping sports (e.g., the wrestling debacle).
After reading the topic title I assumed what would follow in the post was "... not considered the greatest sport ever." Still, this is a very good question. I believe there was an exhibition at the '84 games. Hope it works out in 2024.