Literally how does LSU have any money? The academic department must be another shack along the bayou.
I’ll try to answer and provide some perspective based on my limited experience. Others here may have deeper insight.
My understanding is that roughly half of the SEC athletic programs are very well funded and generate profits
, or operating surpluses on their own. In many cases, those surpluses are returned to the universities themselves.
On the revenue side, a typical SEC program may look roughly like this (I'm probably short changing them):
- SEC TV revenue: ~$75M annually
- Ticket sales: $40M+
- Contributions/donations: $50M–$100M (e.g., Tiger Athletic Foundation, Georgia Bulldog club, etc. i.e. the fundraising/ticketing arm of the athletics program (not NIL collective), generating revenue via donations, especially "seat donations", etc.)
- Sponsorships & licensing: ~$25M
- Other revenue (bowl games, guaranteed games, etc.): $10M–$20M+
I also think there’s a misconception around NIL funding. Unlike what we often hear about at other schools (e.g., Phil Knight, Mark Cuban, etc.), many SEC programs are supported by donors who aren’t well known publicly but have significant financial capacity. There are a lot of quiet dollars in the SEC.
Similarly, NIL funding is often misunderstood in terms of structure. While there are a few large donors, many programs rely on a layered donor base. For example, 10+ contributors at $1M per year, followed by a dozens of six-figure contributors, then many more at five figures. The big donors matter, but the aggregate impact of smaller contributors is meaningful. LSU also has a lot of former athletes who have had great careers. Shaq is worth a couple hundred million now if i am not mistaken
That being said, there is a rumor one donor paid the entirety, or at least the bulk, of Brian Kelly's buyout ($54M), so there is some money around the Bayou
I've heard in terms of money amongst fanbases, Texas and Texas A&M are #1 and #2, with a stairstep down to #3. Probably not the schools would've thought of, but makes sense.