Exactly, and by the way this is a reason that Stanford is a good add and SMU will be as well - they 'll for sure also be in the top 5 or 10 on that chart. These are programs that are willing to spend the money to try to get the results they want.
Are you happy with how our football team has played on the field over the last 10 years? 43-66 record, two bowl games (1-1), one 10 win season? Like we'd all rather see them win 10 games every year and spend no additional money, but that's not how this works.
Spending more money means better facilities, better coaches, and thus better recruits.
So we're actually being outspent even worse than this would show? Ugh. According to a Google search, and this is from a site called College Factual, so grain of salt here... But the numbers are very specific so I'm guessing they got pulled from somewhere, Syracuse has 712 student athletes receiving an average of just under $30K a year of sports-related student aid. So about $21M a year. That means 'Cuse is spending like $64M a year on the rest.
When I look at that chart, $125M a year seems about right - outspending Pitt by a tad - and their tuition is lower so they'd probably still be spending more on the facilities/coaches/etc.