THIS. 1000x THIS.
People keep talking about NIL like it’s a salary / compensation from the schools/programs.
It is NOT.
And per the ruling, it cannot be.
NIL IS NOT ‘PAY FOR PLAY’.
It is an endorsement deal.
People keep referring to all the professional sports and their collective bargaining and salary caps and whatnot,
which ALL pertain to player salaries.
There is no such thing, nor will there ever be, a cap on individual player endorsement deals.
So, until and unless the NCAA ever works out how to have programs directly pay athletes, and not have it completely destroy higher education in the process
(Spoiler - it will.)
there won’t be any collective bargaining/salary caps/yada yada yada for player comp.
And even then - there still won’t be any cap or regulation on NIL.
Because it is an endorsement deal.
So boosters will still throw $ around to get the best players they can for their teams via NIL.