If they ever want to have a high-level basketball program again, it is a cycle they have to break. The NIL funds for basketball will continue to go in a downward trend as long as we continue to put a losing product on the court. Nobody wants to dump money into a loser program. Last year, they pumped one-time money into a program for Red, and if he won then there would be money again, but since Red is a bad coach he didn't win, so the money isn't there.
It is a cycle that someone is going to have to break. Fran did it and got money for McCord won a bunch of games and scored a ton of points now the NIL funds, even after a down year is still coming in. Basketball needs to break the cycle once. Hire a great coach with great basketball systems give him the money he needs once and see what happens. If it turns around and we start winning again then the money will start coming in again.