So I was recently in Houston, and the rodeo was going on, so there were people in town from all over. During a long delay at the airport, I was hanging in the lounge and struck up a conversation with the guy next to me. Turns out, he's pretty high up in marketing at Hertz and he's a big college sports fan. I told him the Dan Mullen story with all the rental car jokes, and he loved it.
Then he leaned in close and told me I could never repeat this, but Hertz was actually in the process of working on a new NIL deal with a soon-to-be Syracuse head coach. He said they had the letters Hertz in their name and they were going to legally change their name to capitalize those letters in exchange for $10M a year of NIL money.
So, I don't think we're hiring Josh Schertz. But we might be hiring josh scHERTZ.
I asked him if they'd bump it to $11M a year if we agreed to call him HCHERTZ instead of HCJS on the forum, but that was a no go.