I called into Upon Further Review about 3-4 months ago and said, half jokingly, that SU should consider paying patrons a small fee and maybe a free drink to get people into The Dome with the understanding that they have to sign a non-disclosure agreement and be loud. Trying to think outside the box.
The theory...would that money be better spent than certain advertising considering it guarantees people coming in, adds to the home field advantage and gives the perception of a full Dome. People here who are not buying tickets will once this teams begins to win regularly and and the games become large, fun filled "events" that people flock to in this area.
You want to accelerate the process regarding environment, winning and recruiting perception. Of course, if it ever got out it would be bad PR. Nevertheless, remember that even the Oscars use seat fillers to help avoid the look of empty seats on a major broadcast.
That being said, I thought the Dome was loud yesterday..no doubt.