Absolutely this. And those $110 tickets seem to be for every game. Just checked UNC and those same seats are $110. Not getting 40k+ until the price point is adjusted.I think that SU needs to take concerted action, like offering discounted tickets or specials to the UNC game to draw the crowd in. Even if it ends up costing you some gate revenue [which can partially be made up for by concessions sales, btw].