well advertising revenue is very different for the two sports, most noticeably, football generates so much more income. But I believe the NCAA tournament divvies up the advertising revenue differently than the football revenue is divided up. its another reason why schools were desperate to realign in a power conference, even if they are perennial bottom feeders in a power conference, they are still entitled to big advertising bonuses at years end when the big-boys in the conference do well.
Obviously it's all hypothetical, as no one thinks we have a shot, I just wouldn't be surprised if the school loses a good chunk of change by beating FSU.