reedny
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Just about everything in that post is off-base. Jake C had little to do with the ACC. It wasn't until the last part of his tenure and beyond that we became interested in the Atlantic Conference - largely because of BE FB defections and the influence of FB as a revenue driver. SU considered the ACC at least once before we actually joined (although that time we remained loyal to the BE while BC opted for the money). But the writing was on the wall. My personal view is that Marone was the greatest contributor to our ACC offer - he elevated the FB program so that it was respectable. By that time the "NY's College Team" branding effort was well underway.The spend wasn’t even because a taxi placard in NYC is probably 10x more expensive than billboards in Buffalo, Rochester, Albany, and Syracuse combined.
I don’t agree with the myth that NYC exposure offers more of a return than actual arses in seats does. More people attend games from Upstate NY than NYC.
Brand value is more enhanced when the program succeeds on a national level. Edit - Jake C had the ACC bid locked up without purchasing a single taxi placard.
Maybe 750k of the NYC and tri-state population has any interest or connection to SU - including the 50k of alumni in NYC (50k pulled from SU alumni association).
In other words 99% of that metro region doesn’t give two figs about SU or SU sports. With all of the competing cultural attractions and pro sports offerings in NYC it’s a fool’s errand.
To me it’s in direct conflict with the axiom that ignoring existing customers to chase new ones kills a business.
Further on that point, your assessment of the value of NYC as a vital marketing hub is naive', narrow-minded and statistically incorrect. Pro sports still rule, but It's also a hotbed for college sports, especially basketball. The garden serves as SU's second home along with the home court for St. Johns. Big crowds show up when we play there (Yukon, St. Johns, etc). It's by far the biggest population center in this state, with a substantial SU alumni base and priceless national media connections. The tri-state area is also an important source of FB and BB recruiting.
Just because you don't understand it doesn't mean it's not important.
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