1) I know you weren't posting about branding. You said "To review the history again, SU contemplated the ACC towards the end of JC's tenure (2003). He left in 2005. It wasn't the right decision then .. not just because of political influence. There were substantial financial consequences to leaving ... we had contractual commitments to the BE and five other conference teams filed a lawsuit. It was getting ugly and we ultimately decided to honor our commitments to the BE. We didn't join the ACC until 2013. That's 8 years into Gross' tenure at SU." Nothing in there has anything to do with branding. We did not 'decide to honor our commitments to the BE' - it was decided for us. There was really no other choice. If you want to spin that situation into 'deciding', ok. But there was really no decision. We were out the door.
3) I contend that the conference calculus was essentially the same in both situations - the hybrid solution just wasn't viable, and even if it was, given who was leaving we would not have been able to make anywhere near the amount of money in the BE as we would in the ACC.
Done here.