Email from 'Cuse

[cuse10]

For everyone that hates the uniforms, hopefully there won't be a mad dash for them at the Manley sale.

 

[SU68]

For everyone that hates the uniforms, hopefully there won't be a mad dash for them at the Manley sale.

Mad dash for the current (and hopefully old) uniforms? You can have my place in line.

 

[cuse10]

Mad dash for the current (and hopefully old) uniforms? You can have my place in line.

People will try to sell anything. If I wasn't in NYC, I'd be at the sale. I love the current batch.

 

[Arangeman]

Are they at least something most fans will like? Possibly harken back to a better era?

Yes

 

[NJCuse97]

It's pretty easy. They had a bunch of combinations, featuring the Block S with Blue, Orange, White, and Grey. Like most schools.

I think the argument being made here is beyond the current crop of uniform combos. I am on the fence about the current kit, but the whole swirl starts when the Doc and GRob arrive. We get numbers on the helmet, then the "S" then the stripes go from 2 color to one and then back to two and then goes away. The face mask color shifts with each color helmet year to year.

We get the numbers and stripes on the sleeve and they go away from the pants. Stripes go away from the pants and then comes back as a 44 degree "shape".

We get odd shades of orange that often don't match the helmet tone, and that after we tried to trademark the color "orange". We get an all orange kit that goes away under Marrone and then returns under Shafer.

I am not a traditionalist nut, but I can see why some might say our "brand" lost its way.

 

[DoubleDee]

All this talk about tradition and branding. A couple months ago everyone was all hyped about this disaster on the lacrosse helmets with the wrong blue.

 

[ArchDuke]

For everyone that hates the uniforms, hopefully there won't be a mad dash for them at the Manley sale.

This! I wish I wasn’t 3k miles away, I’d go and grab a white one, and probably a number of other things on impulse to put on my walls. Gotta teach my kids where they want to go to college.

 

[Chip]

It's pretty easy. They had a bunch of combinations, featuring the Block S with Blue, Orange, White, and Grey. Like most schools.

He said last 15 years, not last 6.

 

[bnoro]

I think the argument being made here is beyond the current crop of uniform combos. I am on the fence about the current kit, but the whole swirl starts when the Doc and GRob arrive. We get numbers on the helmet, then the "S" then the stripes go from 2 color to one and then back to two and then goes away. The face mask color shifts with each color helmet year to year.

We get the numbers and stripes on the sleeve and they go away from the pants. Stripes go away from the pants and then comes back as a 44 degree "shape".

We get odd shades of orange that often don't match the helmet tone, and that after we tried to trademark the color "orange". We get an all orange kit that goes away under Marrone and then returns under Shafer.

I am not a traditionalist nut, but I can see why some might say our "brand" lost its way.

The "Brand" is the orange block S. Uniform color combinations are not a brand. Even for the "traditional" schools.

If I turned on the semifinal game between Alabama and Oklahoma, you know how I figured out who was who? The logo on the helmets!

 

[elimunelson]

The "Brand" is the orange block S. Uniform color combinations are not a brand. Even for the "traditional" schools.

If I turned on the semifinal game between Alabama and Oklahoma, you know how I figured out who was who? The logo on the helmets!

How do you figure out Penn St? you must be hopelessly confused when BC/ND play.

 

[money3189]

The Brand is the S. You find it on multiple teams uniforms, equipment and facilities. Its all good as long as we have that somewhere. Combinations will be around for awhile. Its the trend and what the young kids like these days. We can do all that while keeping some of the elements on the uniforms that people can identify ( stripes on helmet and pants). I think that's what Nike is trying to do. Teams like Baylor, Pitt, W Virginia ,Minnesota and Iowa st. last year. All these teams new uni's are not too busy. Just a basic, sharp look with multiple color options.

 

[creatorsgam]

All this talk about tradition and branding. A couple months ago everyone was all hyped about this disaster on the lacrosse helmets with the wrong blue.
View attachment 166305

Those were amazing one-offs, and that blue is on brand with Syracuse lax.

 

[DoubleDee]

Those were amazing one-offs, and that blue is on brand with Syracuse lax.

Matter of opinion. But they called them throwbacks. A throwback to me would have been something they once wore in the past. That was not the case.
You are correct about the shade of blue, but it’s still wrong.

 

[NJCuse97]

The "Brand" is the orange block S. Uniform color combinations are not a brand. Even for the "traditional" schools.

If I turned on the semifinal game between Alabama and Oklahoma, you know how I figured out who was who? The logo on the helmets!

I don’t agree it’s that simple. Everything we do is the brand. Dino is the brand. JAB is the brand. Our NCAA issues and the Bernie Fine mess is our brand. GRob is too. The fact that we’ve changed so much so frequently is representative of that same brand. It says there is no vision, there is a lack of leadership, it’s no wonder they can’t improve, or fund facilities. Our academics play into it, as does our conference affiliation. Tell me how easy it is for you to look at a PSU uniform and not think of JoePa and then their whole mess. The Baylor name is so tainted that even their offensive system carries a stigma that SU and Dino are careful to distance themselves from. The fact that creatorsgame suggests that the royal blue is on brand “for lax” is true, but a challenge. Don’t forget that Nancy spent a lot of time and money trying to remove blue entirely. That’s a reason for our familiarity with platinum. Script vs block letters.

All of it is our brand.

 

[creatorsgam]

Matter of opinion. But they called them throwbacks. A throwback to me would have been something they once wore in the past. That was not the case.
You are correct about the shade of blue, but it’s still wrong.

No, it was definitely not a throwback in the traditional sense.

 

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[orangedave]

I don’t agree it’s that simple. Everything we do is the brand. Dino is the brand. JAB is the brand. Our NCAA issues and the Bernie Fine mess is our brand. GRob is too. The fact that we’ve changed so much so frequently is representative of that same brand. It says there is no vision, there is a lack of leadership, it’s no wonder they can’t improve, or fund facilities. Our academics play into it, as does our conference affiliation. Tell me how easy it is for you to look at a PSU uniform and not think of JoePa and then their whole mess. The Baylor name is so tainted that even their offensive system carries a stigma that SU and Dino are careful to distance themselves from. The fact that creatorsgame suggests that the royal blue is on brand “for lax” is true, but a challenge. Don’t forget that Nancy spent a lot of time and money trying to remove blue entirely. That’s a reason for our familiarity with platinum. Script vs block letters.

All of it is our brand.

Maybe it's just me but if I watch PSU play I don't give a thought to JoePa. He's ancient history. Same with Baylor. I am aware of their history but I only watch 2 teams on a field during a game and don't hold it against the current administrations. How many people outside of SU even know who GRob is?
I think you are overanalyzing the word brand and it really is as simple as most posters have used it.

 

[DeGrozz]

I always find it fascinating how controversial football uniforms can be.

It seems pretty obvious that the 'croots and players like the modern/hip uniforms, so that's good enough to me.

I get the nostalgia of the O-B-O and O-W-O color schemes, but I think we have a pretty cool opportunity with an extremely charismatic coach, modernized stadium, ultra fast/futuristic style on the field, and really hip threads to match. Capitalize on that! I think if you talk about Syracuse football right now with the average fan our brand is Dino and a new way to play the game. I think if you embrace that modernization of our program, the pay-off of the quality on the field will outweigh the pain of watching the Orange wear a platinum uniform.

 

[NJCuse97]

Maybe it's just me but if I watch PSU play I don't give a thought to JoePa. He's ancient history. Same with Baylor. I am aware of their history but I only watch 2 teams on a field during a game and don't hold it against the current administrations. How many people outside of SU even know who GRob is?
I think you are overanalyzing the word brand and it really is as simple as most posters have used it.

I don't want to tell you that you're wrong, so I'll just say that I cannot disagree more. The word "brand" is a simple single word trying to define that a symbol or logo represents more than the physical attributes of the image (a block "S"). It's about what that represents, what meaning is behind that image or logo.

The stars and stripes is a logo but it's not about that, it's about what that means. If the colors of the flag were changed, or a five pointed star is changed to six points, I don't think that you'd be upset about it as a graphic design. I think it would be about what the meaning or the emotion that is attached to what that symbol represents and how it is affected by the alteration. What message do we send to others. Our military stands, our declaration of independence, our bill of rights, our shared history, and what principles we stand for.

It's why coaches get fired. Rick Pitino for example was winning at Louisville, so why did they let him go? Because he was negatively affecting the brand. It's why there are code of conduct policies and team rules. It's why the Yankees don't allow beards, or why they continue to wear pinstripes.

In the case of Syracuse, what does it mean to represent the veteran's resource center, the success of Newhouse graduates, the meaning of David Falk's name attached to the Falk School, etc. It is why we look for our traditions, celebrate our history, like Ernie Davis, Dave Bing, Gary Gait, 44, 22... every great story, every famous alum whether Robert Jarvik, or Dick Clark, or Joe Biden, all the things we are proud of as our institution personified and symbolized by that physical, visible image that stands for us when we cannot be there; that messages out who we are to anyone that doesn't know all the history. It is exactly the fact that people outside SU don't know who GRob is. They know our success (or lack thereof) and the product on the field, and the "costumes" we wore when then and they attribute that image image to their impression of us as a team and an institution. It's what connects Wilmeth Sidat-Singh to Derrick Coleman, and even me.

I get that this seems mellow-dramatic, but this is why uniform threads exist and we talk about the system we now have and how it represents us better. Look at the ESPN piece about the fall of SU and what Jim Brown had to say about how the on field product didn't represent what he was part of.
Jim Brown - "You can have limited talent, and still fight your butt off"
Corso - "Daryl Gross... wanted to turn Syracuse into USC. Ain't the same place"

It's not a letter, a font, or the logo, it's the brand.

 

[SU68]

I always find it fascinating how controversial football uniforms can be.

It seems pretty obvious that the 'croots and players like the modern/hip uniforms, so that's good enough to me.

I get the nostalgia of the O-B-O and O-W-O color schemes, but I think we have a pretty cool opportunity with an extremely charismatic coach, modernized stadium, ultra fast/futuristic style on the field, and really hip threads to match. Capitalize on that! I think if you talk about Syracuse football right now with the average fan our brand is Dino and a new way to play the game. I think if you embrace that modernization of our program, the pay-off of the quality on the field will outweigh the pain of watching the Orange wear a platinum uniform.

I never realized that 'croots and players flocked to 'Bama, USC, Oklahoma, Penn State or tOSU because they have modern/hip uniforms.

 

[bnoro]

I never realized that 'croots and players flocked to 'Bama, USC, Oklahoma, Penn State or tOSU because they have modern/hip uniforms.

This is such a non-sequitur, look at the schools you just named.

 

[SU68]

This is such a non-sequitur, look at the schools you just named.

This is such a non-sequitur, look at the schools you just named.

It was a joke. Those schools don't change their uniforms and manage to get just about any player they want.

 

[cuse10]

For those attending tomorrow, if they have a Q&A, could someone ask:

"With Jordan Brand expanding their footprint to beyond basketball as seen by Oklahoma, Florida and Michigan being under their umbrella, why wasn't Syracuse considering their links to the brand?"

 

[Sudano]

It seems pretty obvious that the 'croots and players like the modern/hip uniforms, so that's good enough to me.

Why is it obvious? They wear with pride whatever their schools tell them to wear.
I don't think Oregon or Maryland players like their uniforms any more than Alabama or Penn State.

 

[clayman32]