How much will this hurt SU's brand...

[jr4750]

Forget hoops and the odd kid who may choose to go elsewhere to play a sport. Honestly, I don't see a huge drop off there any which way this develops. Maybe I'm crazy, but as has been mentioned in other threads, I am much more concerned about the academic side, as a former student. How does this impact kids in the northeast applying to attend SU in the coming year? Is there anyway to quantify that, besides total applications? What has been the result of publicity like this before on other institutions? Anyone know? Very good posters on here have had mixed feelings. I'd like to hash them out a little.

 

[jcuse44]

It won't hurt the brand at all. Unless there is a hipster moron that likes to strike against everything that happens in the World without knowledge of said event they are striking against...But those are the kind of kids we DON'T want going to school at SU anyways. As far as the brand outside of people attending and donating to the school... i don't see Notre Dame being hurt after killing 2 students essentially, USC after plenty of NCAA violations, Penn State im sure will be fine in about 2 years sadly. I just can't see this doing harm in anyway..unless there is evidence that other people in the University had knowledge and evidence of these accusations previously and did nothing about it.

 

[armory]

Too early to tell.

 

[Jeepers]

Big difference between PSU and SU. Being a public school, PSU will still have a lot of students that have no choice but to go there. Being private...not so much.

 

[dash-30-dash]

I think it hurts a lot next year. Just what we didn't need. Let's put it this way, no one is going to go to Syracuse because this happened. But some won't apply because it did. On the other hand, if we can have a run in the NCAA, that sadly would help a lot.

 

[44cuse]

Forget hoops and the odd kid who may choose to go elsewhere to play a sport. Honestly, I don't see a huge drop off there any which way this develops. Maybe I'm crazy, but as has been mentioned in other threads, I am much more concerned about the academic side, as a former student. How does this impact kids in the northeast applying to attend SU in the coming year? Is there anyway to quantify that, besides total applications? What has been the result of publicity like this before on other institutions? Anyone know? Very good posters on here have had mixed feelings. I'd like to hash them out a little.

None. As long as the University and Boeheim are clean, they handle the messaging transparently, and they use their platform to raise awareness of the issue.

Brands are built over time. The difference between PSU and SU is institutional control. SU's focus should be on clearly demonstrating that this was not an issue of institutional control. That this was the action(s) of an individual who did something awful.

And JB is fine until any of those institutional control issues are brought forward.

44cuse

 

[Frisbee]

Forget hoops and the odd kid who may choose to go elsewhere to play a sport. Honestly, I don't see a huge drop off there any which way this develops. Maybe I'm crazy, but as has been mentioned in other threads, I am much more concerned about the academic side, as a former student. How does this impact kids in the northeast applying to attend SU in the coming year? Is there anyway to quantify that, besides total applications? What has been the result of publicity like this before on other institutions? Anyone know? Very good posters on here have had mixed feelings. I'd like to hash them out a little.

This won't impact the brand. Kids applying for admission don't see themselves as potential victims of a pedophile. They don't identify with the problem. Penn State has a far worse problem and I don't think that their admissions will suffer, either. If anything, the publicity just puts Syracuse in the center of attention. It may give some applicants reason to consider Syracuse where they might not have thought about the school before. This may sound perverse, but it could actually make Syracuse a more popular choice among applicants.

 

[DoctorBombay]

This won't impact the brand. Kids applying for admission don't see themselves as potential victims of a pedophile. They don't identify with the problem. Penn State has a far worse problem and I don't think that their admissions will suffer, either. If anything, the publicity just puts Syracuse in the center of attention. It may give some applicants reason to consider Syracuse where they might not have thought about the school before. This may sound perverse, but it could actually make Syracuse a more popular choice among applicants.

Not sure I agree, but there is that old adage about bad publicity is still publicity- as long as you spell the name correctly.

 

[Townie72]

Not sure I agree, but there is that old adage about bad publicity is still publicity- as long as you spell the name correctly.

The research that has been done on this --- from my studies at SU in the Iron Age --- says that people disassociate the bad news from the subject and remember only the subject. As memories fade people lose the connection.

 

[jr4750]

The research that has been done on this --- from my studies at SU in the Iron Age --- says that people disassociate the bad news from the subject and remember only the subject. As memories fade people lose the connection.

That's very interesting and what I've heard as well.