I may have misinterpreted.
I thought the general premise of his argument was that had the university paid Jesse more coin, that in turn would've paid dividends by having him on the roster, us having a better (possibly even nationally ranked) team, therefore, putting more folks in the Dome throughout the season, etc., etc. So, the ROI by paying Jesse's demand, would have been more than offset in SU's benefit.
The university as we all know, doesn't pay for NIL, it gets its customers to cough up the coin out of their own pocket. Same as admittance; gate, season's, etc. Therefore, when you stated in your initial reply to him that one has nothing to do with the other (attendance vs. NIL), I said well, other than getting its own customers to pay for both...or along those lines. That's the correlation I was referring to.
My post was made somewhat in jest.