Thinking it is not a business may be part of the problem SU seems to have attracting and keeping fans. If it is not a business why are they charging admission, and demanding donations for the best seats. SU tries very hard to make football and basketball profitable, ergo business. Why all the complaining about low attendance, and don' t try to tell me it's about anything but them trying to be profitable? Nothing wrong with that but it is what it is. We are not in the south and few in NY have that kind of allegiance to Syracuse. Syracuse does not have the numbers of alumni who are football fans to act like some SEC school.