Junior Hockey is not nearly SEC big. Attendance wise you are probably looking at something like Single A or Double A baseball maybe? University Hockey may draw about 100 fans... University Football has a few schools that draw 5-8K a game and that would be tops.
CHL Attendance Report for 2016-17 Season
The players get paid a stipend, based on seniority, and the largest is less than $500/month. So basically the players are not paid. Should they make a tonne of money. No...but they should make some more. It's pretty criminal in my view, especially when you consider that you get drafted as a 16 year old, can be traded mid season... it's comical when they claim the league is "academic" and yet a player can get traded in the middle of a school year. Franchise values which used to be minimal may now be from $5M to 50M largely because if you have a decent fan base you don't have to pay the players. It's why they have expanded so much.
Reportedly, there are some bigger names from out of Canada, that some richer junior teams will entice them over. They are not supposed to, but it probably gets policed as hard as the NCAA does. Apparently London paid some serious cash to convince Patrick Kane to come to London in his draft year.