Just got interviewed by Nate Mink | Page 5 | Syracusefan.com

Just got interviewed by Nate Mink

Especially since it's for single-game ticket buyers.
The Syracuse Chiefs do promos like this almost every game. Smorol seems to know what he is doing. It's a delicate balance though to make sure we don't look bush league at the cost of bringing in randoms...although at the same time I guess we should be doing everything imaginable to get attendance up anyways.
 
I think SU has been lazy and the comments in the paper don't give me any confidence that they get it.

The price structure needs to be fixed. This has been an issue for years yet nothing has been done to fix it. A renovated Dome might force their hand since seating will be changed.

The sad state of sports today is that you need to make it an event. SU does nothing in this regard. The die hards will come anyway. The casual fans need bells and whistles. If you are a purist this sucks but you are coming anyway. Part of Mark Cuban's philosophy is to sell entertainment not basketball. That is what we need to do. I hate it but that is the state of sports today. That starts pregame and needs to continue during the game. The quad can be used so much better. The school sponsored tailgates when we played at USC and Washington is something that SU should do. What we have now is a joke. During the game SU needs more activities around the Dome. That means the people and kids won't be paying complete attention to the game, but that is what it takes today.

Also they need to grow the alumni fan base. From Boston down to DC is not a bad drive back to campus. SU should really be able to get 3 games packs sold to more alumni who care about football. Include homecoming and then a choice of 2 other games. The alumni are not a large part of the issue but they can be part of the solution. Get the 3 pack and go with your family to 2 games and your buddies the other. You can find 3 weekends out of the year to support the team.
 
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K Otto XLIV said:
I think SU has been lazy and the comments in the paper don't give me any confidence that they get it. The price structure needs to be fixed. This has been an issue for years yet nothing has been done to fix it. A renovated Dome might force their hand since seating will be changed. They need to grow the alumni fan base. From Boston down to DC is not a bad drive back to campus. SU should really be able to get 3 games packs sold to more alumni who care about football. Include homecoming and then a choice of 2 other games.

Agree 100%.

It shouldn't be hard to turn football games into an event worth attending. There are only a handful. What should be hard is turning a weekday game vs a directional school in basketball in December.

I think about 80% of that is winning. But price structure, ease of ticket/promotions, and marketing well should be on the check list for Coyle.
 
I think SU has been lazy and the comments in the paper don't give me any confidence that they get it.

The price structure needs to be fixed. This has been an issue for years yet nothing has been done to fix it. A renovated Dome might force their hand since seating will be changed.

Hard for Coyle to make major pricing changes in July when the football ticket selling period started in March.
 
Agree 100%.

It shouldn't be hard to turn football games into an event worth attending. There are only a handful. What should be hard is turning a weekday game vs a directional school in basketball in December.

I think about 80% of that is winning. But price structure, ease of ticket/promotions, and marketing well should be on the check list for Coyle.

Winning isn't easy. For SU to just think it is the on field product only is not addressing the issue. The quad has been pathetic the last 2 games. They had 2 food trailers and that is it. Section off a part of the quad. Have a bunch of activities in that section. Also sell cheap bracelets with tabs that allow you a food item and 2 drinks. Anything after that is pay as you go.

Inside the Dome is harder because the concourses are so small. If the new Dome has wider concourses you can set up activity areas all around the place. During TV timeouts you have 2 minutes to interact with the fans. Instead we get nothing.

Our football fan culture sucks ass. That goes for both locals and alumni. That isn't changing anytime soon. SU needs to make the game experience fun even if the team is mediocre. You cannot just rely on the team.

Also what is up with the local football scheduling? HS games should be Friday nights. Pop Warner should be Sundays. So why in CNY does there seem to be a conflict with the two on Saturdays?
 
He's doing an article that will come out later in the week about why people aren't going to games- and why the problem seems to be worsening. He also wants to know when Syracuse stopped being a 'football school' and why. He's asking several people who have been long-time fans or observers of the program. Anything anybody here has to off would be welcome I'm sure.

My observations:

- We really have the profile of a basketball school, not a football school: a mid-size private school in the northeast in a state that doesn't emphasize high school football. A lot of private schools used to be good in football, like Fordham, NYU, Georgetown, Carnegie Tech, etc. who then gave up the sport or reduced themselves to the small college level. We almost did the same thing in the 70's. When we finally built the Dome it was a commitment to continue playing big time football. But it's heavy lifting for a school like Syracuse.

- We used to be a football school in the Schwartzwalder Era when our basketball teams had football players who were trying to stay in shape in their starting line-ups. I think two platoon football was the undoing of the football program: we weren't prepared to do the in-depth recruiting that required and the program fell apart from the late 60's through the mid 70's and we weren't able to get it going again for a decade afterwards. meanwhile the basketball program, buoyed, ironically by two building built for the football program: Manley Field House and the Carrier Dome, became a national power and the symbol of the school and community

- We've never drawn huge crowds. If you look at the attendance figures in the Media Guide, we've rarely had sell-outs in one of the smaller stadiums in the division. The 1959 national champions, playing in a stadium with a capacity of 41,000, averaged 30,200 with a high of 35,000 against West Virginia, (in a game played here, not in Morgantown as Hollywood supposed. The 1987 team, playing in a stadium that seats 50,000, averaged 44,490 and only sold out for Penn State, although they came close with BC and West Virginia.

- It would be interesting to compare the sizes of the populations and markets in football hotbeds to what we have here. The impact of having several pro teams in the region also has to be considered.

- I've never had any complaints about the concessions or amenities of the Dome. I don't use them that much: I usually get a bottle of water and remain in my seat until the game is over. I can't speak to what aspects of the Dome might drive people away as they haven't driven me away. I even like the chrome benches because you can climb over them if a row is blocked. I like the pictures on the wall. Maybe they could paint the walls orange. I'd even go for orange turf, (it would then make sens to wear blue), if it would help recruiting by making us unique.

- I do think the parking around the Dome is and has always been an issue. We keep setting "on campus" records. It suggests that few schools have their stadiums on campus. i think if a stadium was surrounded by adequate parking you'd probably get more fans. That was my primary objection to the proposal to build a new Dome down the hill. There was no parking at all in the diagram. They wanted to put it there to "revitalize the neighborhood". People have to park there to do that. If they are just getting on and off of buses to go to the games, all they are going to see of the neighborhood is was appears outside the bus windows.

- Maybe if we had more interest in high school football in this state it would carry over to more interest in college football. Maybe it's a grassroots problem.

- The Dome has always been the perfect place far a state-of the art passing game. If we'd had one of those aerial circus offenses from the beginning, we'd be able to recruit talent form all over the country to play that style. We'd score tons of points and people would come out to see our team, not the other team. it wouldn't matter if we were playing Central Michigan or LSU. We'd be the show.

- I had no explanation of why the attendance problems would be worse now than in years or why more people would have shown up for the Rhode Island game, against a worse, non-league opponent on a nicer day with the State Fair still going. Every explanation I've ever heard for our attendance problems has been around for years. Why are things worse now? I'm also baffled by the difference between reported attendance and actual attendance. I know it's ticket sales vs. turnstile count. What I don't understand is why people would have bought tickets and then no used them.

- In the end, fans have to see themselves not just as consumers but investors. It's not enough to say that you will start to care again about SU football when they get good. Investing in the program, financially and emotionally will help them get good again.
We only set on campus ball records, because we play in a FB some on campus.
 
Hard for Coyle to make major pricing changes in July when the football ticket selling period started in March.

This isn't on Coyle. It is on Gross and Maher. When Gross was hired SU had an attendance issue because we were only getting 41k per game. Since then it has gotten worse.
 
what problem are they trying to solve? maximize $ or maximize attendance? i think they should maximize attendance given some minimum $ constraint. imagine there is some money bags who is willing to pay a billion dollars for his 50 yard line seat but doesn't want anyone sitting around him who paid dirt cheap prices. stupid example but they maximize revenue by having 1 guy in a section.

determine how much $ money you can live with bringing in, then maximize attendance with that constraint. once you fill up the dome, keep bumping up that constraint and redo the optimization
Back of the envelope here. If they filled every seat for the entire season at the $100 season ticket rate (~$14/gm), that would be about 5 million. What is our actual ticket revenue the last couple years?
 
K Otto XLIV said:
Winning isn't easy. For SU to just think it is the on field product only is not addressing the issue. The quad has been pathetic the last 2 games. They had 2 food trailers and that is it. Section off a part of the quad. Have a bunch of activities in that section. Also sell cheap bracelets with tabs that allow you a food item and 2 drinks. Anything after that is pay as you go. Inside the Dome is harder because the concourses are so small. If the new Dome has wider concourses you can set up activity areas all around the place. During TV timeouts you have 2 minutes to interact with the fans. Instead we get nothing. Our football fan culture sucks ass. That goes for both locals and alumni. That isn't changing anytime soon. SU needs to make the game experience fun even if the team is mediocre. You cannot just rely on the team. Also what is up with the local football scheduling? HS games should be Friday nights. Pop Warner should be Sundays. So why in CNY does there seem to be a conflict with the two on Saturdays?

I'm not saying that stuff isn't important or doesn't need to be addressed. I just think losing magnifies all that stuff. Winning does the opposite.

Competency on the field. Competency off of it. That level of quality will increase attendance.
 
Back of the envelope here. If they filled every seat for the entire season at the $100 season ticket rate (~$14/gm), that would be about 5 million. What is our actual ticket revenue the last couple years?

It would be interesting to know what the average ticket price is for the Dome. From 2009-2014 we averaged roughly 39.5k per game. From 2000-04 we averaged roughly 41k. That isn't a huge difference. However the problem is those 39.5k are paying a lot less money. Back in the early 2000s the $100 and $150 season tickets did not exist. The rest of the seats haven't seen season prices increase much, if at all. On top of that we have seen plenty of buy one get one free promotions the last few years. So not only has attendance been down, I would bet that the average ticket price has dropped as well.
 
SU also needs a STH rewards program. I know we have the Orange Club but that isn't really enough. Also it isn't football specific. Plus not every STH is part of the Orange Club. There needs to be incentive and benefits to being a STH.
 
SU also needs a STH rewards program. I know we have the Orange Club but that isn't really enough. Also it isn't football specific. Plus not every STH is part of the Orange Club. There needs to be incentive and benefits to being a STH.

We got a nice BBQ at this year's Fanfest. And a nifty luggage tag.

Last year we got a lanyard.
 
How often do people get emails from SU about football? I don't get much outside of renewal time. If I didn't follow Twitter or use SU boards I would have never known about Coach Mac Day. That seems like a huge fail to me.

I went to one soccer game in Philly and get emails on a daily basis from them. I haven't been a STH to the Yanks since 2006 and still get daily emails from them. The STHs don't need promotional emails but the non STHs do. That is another reason why SU needs more fan interaction at games. They can collect info from the fans. Getting contact info and fan data isn't hard. SU should be communicating more often.
 
How often do people get emails from SU about football? I don't get much outside of renewal time. If I didn't follow Twitter or use SU boards I would have never known about Coach Mac Day. That seems like a huge fail to me.

I went to one soccer game in Philly and get emails on a daily basis from them. I haven't been a STH to the Yanks since 2006 and still get daily emails from them. The STHs don't need promotional emails but the non STHs do. That is another reason why SU needs more fan interaction at games. They can collect info from the fans. Getting contact info and fan data isn't hard. SU should be communicating more often.

I get an email after each game thanking me for my attendance.



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Back of the envelope here. If they filled every seat for the entire season at the $100 season ticket rate (~$14/gm), that would be about 5 million. What is our actual ticket revenue the last couple years?
no idea. i have no idea what fraction of total revenue is made up of ticket sales.

quick search for reference. looks like "donations" and ticket revenue are pretty close at a lot of schools.

donations come from basketball, let football off the hook for donations

http://espn.go.com/ncaa/revenue/_/page/1
 
no idea. i have no idea what fraction of total revenue is made up of ticket sales.

quick search for reference. looks like "donations" and ticket revenue are pretty close at a lot of schools.

donations come from basketball, let football off the hook for donations

http://espn.go.com/ncaa/revenue/_/page/1

I am thinking of going to the UVA game and checked out their prices. It is $25-$50, including upper level mid field. SU for the Pitt (similar game) is $30-$145.
 
I find SU's "efforts" to be frustrating. We have plenty of alumni in the sports ticketing industry. If you need to, try and bring some of them on.

A few years ago SU outsourced Ticket Account Mangers for STHs. That lasted maybe 3 months. Why? Also hire internally so you get people who care. We have what, less than 10k STHs (accounts not tickets)? How many people do you need to hire to cover that?

There are professional teams out there with Fan cards. That is an easy way to go. Give STHs free fan cards. Put their tickets on the card so they can use it to enter the game. If they cannot go to a game they can always print out tickets from their online account and give those to friends, etc. For non STHs offer the card when they purchase tickets for $5. That cards can be used for discounts for merchandise, concessions, and at local businesses who are partners with SU. You get loyalty points for using the card. Also you get loyalty points for attending the games. Points can be redeemed for free tickets, merchandise, etc. This really isn't that hard.
 
Here we are 2-0, chance to start 3-0 then play LSU, and the two most stimulating threads on the board are why people don't attend like they did in the past.

Interesting subject, good discussion (without any new solutions), but in a better environment, would there be more talk about the QB, the best pass rusher, the excitement, the bowl prospects? The excitement of running up the score against a Central Michigan that played in a bowl last season?
 
Other things SU should look into:

An interactive App that can be used during games. Plenty of other teams have this. You can use it for stats and highlights. What we have now in insufficient.

Have the new Dome be high tech. The 49ers new stadium has a lot of nice features. The costs might be something that SU is not willing to take on though.
 

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