If I'm Gross and I plan to keep Shafer past this year, then it's time to double down rather than stand pat and wait for him to fail some more. You make an ultimatum that changes have to be made in the coaching staff and you put your money where your mouth is. You force him to bring on a known commodity (like Fridge) to coordinate the offense and you put up the money and the multi-year contract to do it. The hire will reenergize those fans who are seriously thinking about giving up their tix for next. It's not going to get more people in the stands but it will help stop the bleeding. It's money well spent in my mind. And then, we'll just see what happens. Either things improve or you get to cut bait at the end of next season. And if Shafer refuses to shake up his staff and resigns, you wind up on top there too.