Or how about some clever counter-programming on the part of ESPN. The Super Bowl will be played in Metro NYC on Sunday February 2 and will be carried by Fox. What is the best possible Saturday-night counter-programming for ESPN that weekend? The most-awaited college basketball game of the year? Of course, most sports fans in Metro NYC will be caught up in the Super Bowl hoopla ... not just the game itself, but also all the anciliary activities... thereby reducing the number of them who will drive 300 miles to see a Saturday night basketball game. (This is just my wild guess, based on what I know about counter-programming on the part of the networks. But it is not impossible ... given ESPN will want to keep this game separated from the final Saturday night regular season game between Duke and UNC).
Let's face it. These schedules are increasingly "made-for-tv programming."