NIL golf tourney recap and John Lally challenge

[CNYGuy]

If that was the case, SU Football NIL wouldnt have just had a golf tournament that raised 2 mill in about 15 mins.

The collectives will still be very much active and very much giving out deals in excess to the $$ that is being used.

Remember the 20.5 million "cap" is for ALL sports including football, basketball, softball, lacrosse, track and field etc etc etc.

*Not a lawyer so take this as a regular guy's opinion*

My read is donations to collectives can still be worked through if they do true NIL for companies. So for example, let's say SUFBNIL takes money raised and works out contracts where they can pay players X in separate contracts to do appearances/endorsements for Meier's Creek, NYE, Community Bank, etc. that are all corporate partners of SUFBNIL. From what I read, those are the types of deals that the clearinghouse will pass.

 

[TexanMark]

*Not a lawyer so take this as a regular guy's opinion*

My read is donations to collectives can still be worked through if they do true NIL for companies. So for example, let's say SUFBNIL takes money raised and works out contracts where they can pay players X in separate contracts to do appearances/endorsements for Meier's Creek, NYE, Community Bank, etc. that are all corporate partners of SUFBNIL. From what I read, those are the types of deals that the clearinghouse will pass.

Yes but they have to make economic sense. Up to $600 it looks like free range above that it needs to be approved. For example: you can't pay a player $250k for spending a couple hours at a car dealership signing autographs

 

[JRHEETER]

Yes but they have to make economic sense. Up to $600 it looks like free range above that it needs to be approved. For example: you can't pay a player $250k for spending a couple hours at a car dealership signing autographs

All depends on the players perceived value. This will mainly be determined by their social media presence. Its why you see such a big push for followers.

 

[JRHEETER]

*Not a lawyer so take this as a regular guy's opinion*

My read is donations to collectives can still be worked through if they do true NIL for companies. So for example, let's say SUFBNIL takes money raised and works out contracts where they can pay players X in separate contracts to do appearances/endorsements for Meier's Creek, NYE, Community Bank, etc. that are all corporate partners of SUFBNIL. From what I read, those are the types of deals that the clearinghouse will pass.

Yes, I believe this to be accurate and why Coach Fran wants so many local businesses to join up with collective. It allows them to easily pay out contracts with no issues of deals being cleared.

APEX entertainment has been a MASSIVE help too for hosting appearances etc.

 

[Cheriehoop]

All depends on the players perceived value. This will mainly be determined by their social media presence. Its why you see such a big push for followers.

Personally I think valuing a player by their social media presence is ridiculous. Gee thankfully no Kardashians are wanting to play a college sport.

 

[StLouisCuse]

I really think SU and Boise St need to do a 4 game series sponsored by Micron starting around 2029.

Great idea. Perhaps this could be an angle for Micron to get in on CFB Sponsorship the way other companies slap their names on bowl games - most of which are very sparsely viewed now.

Could be a good ROI for Micron while also supporting the two critical cities within its employee footprint. Win-Win.

 

[richmondcuse03]

Personally I think valuing a player by their social media presence is ridiculous. Gee thankfully no Kardashians are wanting to play a college sport.

i think it's only relevant when paying for sponsored posts. there are plenty of examples of marketable athletes who dont have huge social media presences. they're becoming less and less rare though which is why I get why some folks cheat and use it as a barometer. At the same time, you can game followers and buy them so it's not always relevant.

I hope that would only be one metric regarding a players marketability and worth.

 

[IthacaMatt]

Article in today's Post-Standard about the event.

$2 million in 10 minutes: Syracuse football gets a big NIL boost

Syracuse football got a $2 million NIL infusion Monday night from one of its most recognizable athletic donors.

www.syracuse.com

Now, why couldn't other rich donors who want so desperately to be involved organize something like this, and invite Tom Brady, Jimmy Kimmel and some other guys to play golf with donors / contributors. He could use it to start his own collective, right?

 

[Capt. Tuttle]

I'm not super confident

The usual characters will cheat

Really good news for basketball, historically.

 

[NJCuse97]

Appreciate the generosity and support!

I do have a logistics question though. With $2M donation, and all deals outside the University with student-athletes having to go through a clearinghouse with Deloitte, how does this make an impact directly to NIL? With the $20.5M cap, and SU already stating we will share up to the max, is the $2M a replenishment of funds or are they hoping to sneak through $2M of deals before they start tracking July 1?

Because it requires clearinghouse doesn't mean the collective money can't contribute to paying the endorsement fees. No need to sneak anything.

 

[NJCuse97]

Yes but they have to make economic sense. Up to $600 it looks like free range above that it needs to be approved. For example: you can't pay a player $250k for spending a couple hours at a car dealership signing autographs

Why not? Is that what they are worth? If it is social followers based like some are suggesting, the pricing standard has been set by influencers and celebrities (like female college athletes at LSU or Miami for example). Livvy Dunne's 13million followers nets her about $4million a year. She's known to charge around $125,000 for sponsored social media posts. Her total endorsement deal value is estimated at over $9million. That is a valuation metric that cannot be disproven. Kylie Jenner is reported to make about $1.2million per Instagram post according to Yahoo Finance. How will the clearinghouse disprove that as a value metric?

Kylie Jenner Makes A FORTUNE For A Single Sponsored Instagram Post

Everyone knows The Kardashian family attracts crazy amounts of money, but do you know how much each of them is making from a single sponsored Instagram post? The facts might blow your mind! We got ahold of the numbers and it reveals just how much each Kardashian member makes from sponsored...

www.yahoo.com

 

[kcsu]

Appreciate the generosity and support!

I do have a logistics question though. With $2M donation, and all deals outside the University with student-athletes having to go through a clearinghouse with Deloitte, how does this make an impact directly to NIL? With the $20.5M cap, and SU already stating we will share up to the max, is the $2M a replenishment of funds or are they hoping to sneak through $2M of deals before they start tracking July 1?

Its before July 1 when the rules go into effect

 

[Offthedome]

Isn't he the adverb salesman?

You win, sir!

 

[TexanMark]

Why not? Is that what they are worth? If it is social followers based like some are suggesting, the pricing standard has been set by influencers and celebrities (like female college athletes at LSU or Miami for example). Livvy Dunne's 13million followers nets her about $4million a year. She's known to charge around $125,000 for sponsored social media posts. Her total endorsement deal value is estimated at over $9million. That is a valuation metric that cannot be disproven. Kylie Jenner is reported to make about $1.2million per Instagram post according to Yahoo Finance. How will the clearinghouse disprove that as a value metric?

Kylie Jenner Makes A FORTUNE For A Single Sponsored Instagram Post

Everyone knows The Kardashian family attracts crazy amounts of money, but do you know how much each of them is making from a single sponsored Instagram post? The facts might blow your mind! We got ahold of the numbers and it reveals just how much each Kardashian member makes from sponsored...

www.yahoo.com

I was talking about the typical Star player not a social media unicorn

 

[NJCuse97]

I was talking about the typical Star player not a social media unicorn

I’m only pointing out that NIL valuation based on social media followers can negate the value of the clearinghouse.

 

[javadoc]

You win, sir!

That’s what’s happenin.

 

[SUFan44]

I’m only pointing out that NIL valuation based on social media followers can negate the value of the clearinghouse.

Yes it can, but looking at her deals and comparing it is most certainly not apples to apples.

Hypothetically speaking… LeQuint Allen has about 20,000 followers across X & Instagram. He can get whatever sum of money the school wants to pay him and the deal between the student-athlete and the school is not subject to the fair market evaluation.

But if he did want to sign a deal with a collective, let’s say for paid social media posts, by Dunne’s price per follower model, the $125K per post roughly equate to a little less than a penny ($0.01) per follower. Meaning Allen’s post would be a fair market worth of $192 per post. He’d need to post 520 times in a year to make $100,000.

Just for comparison’s sake, Trebor Pena has less than 8,000 followers. Messiah Hampton has roughly the same number of followers as LeQuint. Steve Angeli has about 29K, Rickie Collins 20K, and Kyle McCord has about 123K.

None of them even close to Dunne and fair market value would not get them close to what they’re able to make from schools directly - if the system works the way that it is designed to.

 

[NJCuse97]

Yes it can, but looking at her deals and comparing it is most certainly not apples to apples.

Hypothetically speaking… LeQuint Allen has about 20,000 followers across X & Instagram. He can get whatever sum of money the school wants to pay him and the deal between the student-athlete and the school is not subject to the fair market evaluation.

But if he did want to sign a deal with a collective, let’s say for paid social media posts, by Dunne’s price per follower model, the $125K per post roughly equate to a little less than a penny ($0.01) per follower. Meaning Allen’s post would be a fair market worth of $192 per post. He’d need to post 520 times in a year to make $100,000.

Just for comparison’s sake, Trebor Pena has less than 8,000 followers. Messiah Hampton has roughly the same number of followers as LeQuint. Steve Angeli has about 29K, Rickie Collins 20K, and Kyle McCord has about 123K.

None of them even close to Dunne and fair market value would not get them close to what they’re able to make from schools directly - if the system works the way that it is designed to.

I would assume if followers is a real factor (no idea, just heard it in this thread) then the collective can roll out two things, a team of posters to max the number of posts, and campaigns to get kids followers. If it meant getting talent, and it doesn’t cost anything, wouldn’t the fan base follow the whole roster?

 

[IthacaMatt]

I was talking about the typical Star player not a social media unicorn

Social media "unicorns" are a legit point of comparison. These platforms pay ad revenue to regular people for viewer engagement, just like regular TV. How many views and likes did you get.

You might not think so, but these HS kids who are athletes (or actors, musicians, or other types of performers) can convert their friend network into an ad revenue stream. They get more viewers and more engagement as they play and star in HS games, get invited to play AAU ball, get into the rankings, get interviewed on which colleges are recruiting them.

They are building their own NIL platforms before they ever get to campus.

 

[Lukeyloo]

Personally I think valuing a player by their social media presence is ridiculous. Gee thankfully no Kardashians are wanting to play a college sport.

yeah, players can easily artificially inflate their follower count by buying bot followers.

 

[IthacaMatt]

yeah, players can easily artificially inflate their follower count by buying bot followers.

Yeah, all these kids from poor inner city families have extra money lying around to buy social media followers.

 

[Lukeyloo]

Yeah, all these kids from poor inner city families have extra money lying around to buy social media followers.

You can buy bot followers for a little as 10 cents a follower and I’m sure donors would buy them followers so as to allow the clearing house to approve larger NIL payments to the kids. This isn’t going to keep people from cheating the system.

 

[SUFan44]

I would assume if followers is a real factor (no idea, just heard it in this thread) then the collective can roll out two things, a team of posters to max the number of posts, and campaigns to get kids followers. If it meant getting talent, and it doesn’t cost anything, wouldn’t the fan base follow the whole roster?

You would think, but that’s not really how it works.

Also, the deals you are describing with Dunne are legit - but most by collectives were a clear work around to pay for play. That’s what is trying to be snuffed out.

 

[IthacaMatt]

You can buy bot followers for a little as 10 cents a follower and I’m sure donors would buy them followers so as to allow the clearing house to approve larger NIL payments to the kids. This isn’t going to keep people from cheating the system.

Well, Google and other social platforms police spam to drive up fake viewership numbers.

Second point, you seem to know a lot about this. Maybe that's why you have 7200 likes only 1900 posts. LOL

 

[orangefog]

Well, Google and other social platforms police spam to drive up fake viewership numbers.

Second point, you seem to know a lot about this. Maybe that's why you have 7200 likes only 1900 posts. LOL

Can we buy likes on here? I thought we had to be witty and creative?!?!?!!?!?