I think ratings stink because it's a meaningless tournament consisting of teams nobody outside of their fanbases care about regardless of conference.I'm guessing the TV ratings stink for watching 2 unheralded mid majors play in the NIT finals and semi-finals. Even though middle of the pack P6 teams will have a worse record, maybe a .500 record, they are well known teams, usually big schools, that will draw better ratings.
Someone needs to explain to Jeff what "No one" means