Totally agree but that leads me to this question ... if you don't care about whether or not a team wins a natty in soccer because football is where your passion lies, garners the most revenue for an AD and is hands down the most watched sport and typically forms the perspective a casual fan would have of your university why would you not emphasize football and not truly care about soccer? As a society we are so quick to jump on a take, that we form a basis by which we see it and expect folks to have that same perspective.
Obviously as a coach and as someone connected to an athletic department your view will be different. Still doesn't escape that fact that a.) that 1% probably isn't as far fetched just based solely on attendance numbers and b.) success by any team in an AD can contribute to developing a positive image around a school's athletic department. In the end maybe he isn't devaluing the success of the team but more frustrated by the fact that football's performance has not been anywhere near as relevant since the McNabb days.
There is a middle ground to it ... but why should folks care about the championship in a sport that is of no interest to them? As for me I think it's great they won an NCAA men's soccer title and it's good for the school but it isn't near the windfall of what a good football team could do for the universities perception and that isn't even up for debate. That, in the end if I had to put my finger on it would be where the frustration lies.