When I applied to SU, they did give me schollies and grants that probably made up 50% of the tuition and fees. Both my folks, god bless them, made peanuts, factory workers. I took out loans for the difference.
Back to now, me and my wife make a real good living. I can not fathom getting any type of that kind of financial aid for any of our kids. We simply make too much money. That being said, we are both saddled with student loan debt. I am STILL paying 10 years later, and will for another 10 years.
You're right, even with SU being the priciest of all the schools I was accepted too, it was still cheaper for me to go there than anywhere else when all was said and done. However, if my kid could go to good ol state U and come out with ZERO debt (with my help) or go to SU and come out with massive debt (also with my help), the choice is easy. Im not sure the SU degree (non newhouse) warrants the delta in costs.