This reply was so simple, yet so effective.
I have no idea where this nervousness comes from. We have always been known as a party school, and a strong academic school. You can say that if/when you win, that place will go bonkers!
Conversely, if we were known as the worst party school in the nation, do you think recruits would say "that's where I wanna be!"
10 second pitch: It's cold up there, but you get a great education, have a great network for a career after graduation, and you have the best time in the nation while going to school. Hmm, I think that's a pretty good sell ...