Because it’s being talked about by reporters and media who cover the team that we’re really behind the 8-ball with this stuff compared to Kentucky, Kansas, Oregon and other top basketball programs. I believe it’s been talked about on this board as well. Other schools are using it as an opportunity to enhance recruiting. They’re preparing entire presentations specifically tailored to individual recruits about what they can expect in terms with of new Instagram and social media followers (for any product endorsements), the local media market and landscape, and what kind of dollar figures they can expect. Apparently our NIL pitch has been sorely lacking.