There's a lot of self-delusion among Rutgers fans.
Because they spent all that money on the stadium expansion, they had to pass on a series with ND in which their home games would have to be played away from campus. They have deluded themselves into believing this wasn't the reason they couldn't schedule that package of games.
When they see SU doing what they cannot afford to do, it drives them a little crazy or crazier.
They have been stunned that in two ACC expansions, a Big 10 expansion and a Big 12 expansion involving 6 Big East teams that their name hasn't been called. They have deluded themselves into believing that the number of TV sets close to New Brunswick is the most important factor that conferences should consider in adding schools. That's now been proven wrong six times, but they sti cling to it as a belief.
Trying to establish college football in New Jersey is a fool's errand. It's like planting palm trees in the Arctic.