Meh. These plans seem uninspiring. While I think that the way to truly get fans in the door involves charging every single student a $200 fee as part of their tuition, and then delivering each one free a free season ticket, short of that, here are a couple idesa I like better.
Some benefits I would love to see offered:
$15 food and beverage credit per game, per student ticket- maybe that Noon game on Saturday is more appealing if it comes with a free meal?
Bring a buddy referral program: bring your student ticket and a friend, whether s/he is a student or not to the box office on the day of the game, and s/he gets a percentage off the single game student rate (enough to make it worthwhile, but not enough to incentivize laziness...maybe 25%) and you EACH get a $10 food/beverage credit (meaning the student ticket holder would now have $25 including what they already had themselves)
Loyalty rewards: Attending every game gets you an invitation to a post-season banquet on the field with the players and coaches including food, drink (2 or 3 drink tickets per person for those over 21), games, etc. Here is where you give out some very cool swag...maybe better than a T shirt, like a hoodie or something. Something they can wear, brag about, and people will want to get themselves the following season.
Better seats: The premium package should offer seats closer to the 50 on the lower level. it doesnt look like any of the premium packages offer upgraded seats. Im not talking about huge numbers...I know most of the best seats are committed. But even 100 or so "diamond" seats that are reserved for "premium" holders who have been loyal (could be tied to another "loyalty reward")
And FWIW- I am probably in a minority, but I would not have bought tickets as a student if it was first come, first served. I like knowing exactly where my seats were every week, and knowing every year I was a season tix holder got me better seats kept me loyal. Maybe there should be another section that is not first come, first served as an option.