You are right Mad, I should have said fund raising rather than marketing (though they are related). It is mind boggling to me that you would not have an event to showcase the new class, sell the new recruits to the fanbase and help to mobilize the fans for the 2012 season.
The biggest issue I have with this is that IMHO, there are no enough events/perks/pluses for the donors to make them feel they are getting some value for their money. If the university can't win on the field, at least win off the field with some value added product for the donors.
I have to believe this is all a misunderstanding and that there will be an event. No way the SU AD office would drop the ball this badly. Aren't events like these why they keep hiring more and more assistant ADs?