Schaefer...is the...one beer to have...when you're having more than one!
"What do you hear in the best of circles? Schaefer, all around!"
An illuminated Schaefer beer advertisement once appeared in the outfield of Ebbets Field. If a player reached first base on a hit, the letter "h" would light up and if the official scorer ruled that a player reached first base due to an error, the "e" would light up.
Brought to you by &M Schaefer Brewing Company, New York, NY - not Milwaukee!
Now owned by Pabst.