It's not enough and they've got to share it equally. That's totally unsatisfactory in their view. They believe (and they're probably not wrong) that the extra money they'd get, even after taxes were paid, would be more than what they get now.
What is not being discussed is that Networks have been underpaying for decades and are still underpaying. Football is sait to drive the bus, but more likely, the networks float that to keep the number of negotiations down and under control. I've sports are viewed heavily and that is what brings in the serious revenues to the networks.
If networks can pay multimillion dollar deals to analysts and announcers, it is fair to assume they are making too much money, too. Most of them aren't worth more than a buddy or a guy at the bar anyway. Most decent sports boards have at least a few good analysts who are better than most TV and radio personalities.
Anyway,.the IRS will help make some schools and players come back to reality. When kids start having to report every garment, shoe, meal, hotel room, etc., tracking as expenses and offsetting income that their formerly free tuition, room, board, boks, lab fees, etc. used to be, then they will want the old ways. Sure, the 85 football players and 13 hoopsters may not, but all other athletes will, and most schools will tire of playing the stupid game to be patsies for a few minor league schools. Once it shakes out, the minor league schools will probably end up folding as most non-baseball minor leagues do in the U.S, then return to the old ways.
The more things change, the more they stay the same.