Great find.
Couple of sentences that really stuck out:
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I had a front row seat to the explosion of the pay-for-play academies (on the girls side, not the boys). Those two above statements are so true and are why the pay-for-play Academy is the worst thing that has happened to American soccer.
Pay-for-play is about two things: Paying and winning.
Most parents know little about the game so they have no idea whether the training is good or not.
They are, however, paying a lot of money so they want results. How do they judge whether the 3K ni tuition (plus the up to 10K on tournaments, travel etc..) is well spent?
Easy. Does the team win? If I'm spending 3K to have my kid on a team and I pay 5K more to go to Disney over Xmas break, the team better not lose all their games.
Look at any youth soccer message board> It's all about winning and losing. The Academies know this (the top-tier pay-for-play, second tier pay-for-play, their tier pay-for-play etc...).
Best way to move up the ladder? Start winning. Winning attracts kids (well, actually it attracts parents of kids). Getting better kids means more winning which attracts still better kids (what a virtuous cycle!!!!).
It also means mucho more dinero...Academies quickly realized that parents were willing to shell out ridiculous amounts of money for their kid to play on a C or a D team - just so they could say their kid plays "Academy" soccer. The more you win, the more kids your attract, the more teams you can field in an age group, the more money you collect. (Another virtuous cycle!!!!)
All good, right?
The problem is that playing to win and really learning how to play are not compatible. Learning how to play the ball out of the back, through the midfield and into the final third is a really painful process - replete with ill-advised turnovers in bad areas of the field which lead to chances and goals for the opposing team. This leads to...losing games which leads to frustrated parents who hate spending all that money to watch all that losing. So they look to move their kid to a team where all this losing isn't happening. That is bad for business.
Putting your fastest kid up front and then punting the ball or "booting it" (one of my favorite parental terms) is a much better formula for winning games, especially at younger ages.
As long as parents are writing the checks, winning will take precedence over development and nothing will change.
One non-sequitur:
I could write chapters about all the crap I've seen go on in the pay-for-play worldf but two of the worst are the following:
A second-tier pay-for-play youth academy who put, as part of their mission statement on their web site, that, "By U-10 (fourth grade), soccer should be the second most important thing in your life." No pressure there, eh?
A top-tier pay-for-play academy whose top U10 girls team played 45 games between Labor Day and Thanksgiving. Do the math. The coach should have been arrested for child abuse. The team played the entire EPL season plus the Champions League Group stage in less than three months. Now, that's development, baby!!!!