Wegman's Continues March to Atlanta | Page 4 | Syracusefan.com

Wegman's Continues March to Atlanta

I think they've always aim more for what they percieve to be upper middle class or higher income areas. I have no idea what the demographics are for Madison and Oneida counties.
This. Wegman's metrics seek high net-worth areas. They aren't looking for areas like New Hartford which sure, could support a Wegman's but are actually areas of declining population and high levels of wage stagnation. They're looking for high income high growth areas. We in the Southern Tier are lucky- Hornell was in their original footprint to some extent, before they became what they are. Same with Corning and to a far lesser extent Elmira. Elmira and Binghamton are the two "worst" economic markets they compete in these days. The Johnson City (Binghamton) store was likely opened because (A) great real estate was available with incredibly high traffic counts, and (B) the location made sense in terms of geography in their march down 81st street into PA. Back then, the rumor was that Wegman's had a deal with the Akel family, owner of the popular, Broome county only chain Giant, that they wouldn't encroach on each other. Clearly bunk. Giant was never any threat to Wegman's (and has since folded up, sold into Weis, with several stores since closed) and Wegman's came in here around 1990 and has since been killing everyone else.

Wegman's is smart to let Golub/Price Chopper/Market 32, Tops and Hannaford stay here and slug it out.
 
This. Wegman's metrics seek high net-worth areas. They aren't looking for areas like New Hartford which sure, could support a Wegman's but are actually areas of declining population and high levels of wage stagnation. They're looking for high income high growth areas. We in the Southern Tier are lucky- Hornell was in their original footprint to some extent, before they became what they are. Same with Corning and to a far lesser extent Elmira. Elmira and Binghamton are the two "worst" economic markets they compete in these days. The Johnson City (Binghamton) store was likely opened because (A) great real estate was available with incredibly high traffic counts, and (B) the location made sense in terms of geography in their march down 81st street into PA. Back then, the rumor was that Wegman's had a deal with the Akel family, owner of the popular, Broome county only chain Giant, that they wouldn't encroach on each other. Clearly bunk. Giant was never any threat to Wegman's (and has since folded up, sold into Weis, with several stores since closed) and Wegman's came in here around 1990 and has since been killing everyone else.

Wegman's is smart to let Golub/Price Chopper/Market 32, Tops and Hannaford stay here and slug it out.
And I think when they move into new regions they are strategic with picking areas that have an abundance of fiscally comfortable northerners that are familiar with them. Then, as locals get familiar they expand the footprint.
 
Yeah, it's one of the women's majors.
This is the first time I have looked at this thread so late to the party. Wegmans has not been involved with professional golf here in Rochester since the days of the LPGA Championship at Locust Hill CC and then at Monroe CC. There is a LPGA Symetra Tour tournament in Rochester called the Danielle Downey Credit Union Classic. The Symetra Tour is the qualifying tour for the LPGA so the top 10 money earners at the end of the year earn their LPGA cards. Most of the golfers are in their 20's. They are excellent honestly not much difference between talent and scores of LPGA and LPGA Symetra Tour. The Rochester tournament at Brook-Lea CC is one of the best on the 22-24 stop tour. This July with be year 6. There is also a stop in Albany. Before Rochester started there was a tournament in Syracuse at Drumlins.
 
I mentioned this idea to Anthony Di Fino a couple years ago and his response was “Wegmans has always stayed away from sports sponsorships”.

Wegmans did a ton of advertising on the video board at NC State.
 

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