He is taking it pretty far. Some kids respond positively to that stuff , some go the other way (assuming hes not completely oblivious to JBs statements) .JB needs to stop goating McC in the press conferences. The kid is going to play this year and leave. Other coaches on JB's level don't act like this. If McCollough isn't responding to coaching now he won't the rest of the year. If that becomes a problem then its on JB/coaching staff.
Kids like McC are going to be 1 and done even if they aren't ready.
Its funny how things work. Kaleb, Trevor, Rak, MG, Trob imo have all shown very noticeable signs of improvement the last few games which is awesome. But unfort McC has gone in the opposite direction. If those guys continue to improve and McC gets out of this little tiny slump, imo this team could do some damage in the ACC, very encouraging!