Army Attendance

[DPCuse]

It's gotta be an event. Which requires a few things...SU is ranked, a big name opponent and no earlier than a 3:30 kickoff.

 

[BomberOrange]

Too each their own, but I haven’t seen anything from the marketing department for this game?

Yeah the hard fires know there is a game but if you asked the average person on the street, they have no idea

There are commercials on the radio for the Clemson Orange out...nothing on this weekend's game.

 

[richmondcuse03]

Too each their own, but I haven’t seen anything from the marketing department for this game?

Yeah the hard fires know there is a game but if you asked the average person on the street, they have no idea

Marketing could be part of the problem -- I don't know enough about what they do in the local area. I see the organic social. Paid social should be a massive part of their budget with how you can target and drive demand.

I suspect it's also an overall brand/product problem, too. They're fixing the Dome -- after individual seats and all the other improvements, that's not the excuse anymore. So what are the reasons people don't come after that?

It's six to seven events a year. There's a big enough population to draw from in the Central NY and extended area.

I know I'm an unusual ticket holder being four plus hours away. But there's plenty of people within the two hour drive region to fill the Dome on a regular basis if we're winning. It's a real puzzle to me. It costs more to go to the movies. It's easy to get into and out of the Dome compared to major venues. You've got great sightlines too.

 

[GoSU96]

I agree, sadly, most of central NY doesn’t see it as a priority and with little to no Syracuse marketing, hard to get people in the dome

Most don’t even know there is a home game this weekend I would bet

Anyone who would have any interest knows there’s a game and what time.

There isn’t a single person who is going to see an ad and decide to go a game on that basis.

 

[JRHEETER]

Anyone who would have any interest knows there’s a game and what time.

There isn’t a single person who is going to see an ad and decide to go a game on that basis.

Okay, so we should never ever advertise

Got it

 

[richmondcuse03]

Anyone who would have any interest knows there’s a game and what time.

There isn’t a single person who is going to see an ad and decide to go a game on that basis.

Not sure I'd go to that extreme. Advertising works to drive overall demand. If you're doing promotions for individual games, you can definitely drive a lot of demand through social (including YouTube) and targeted campaigns too.

Does it need to be billboards or TV commercials anymore? Absolutely not.

 

[JRHEETER]

Not sure I'd go to that extreme. Advertising works to drive overall demand. If you're doing promotions for individual games, you can definitely drive a lot of demand through social (including YouTube) and targeted campaigns too.

Does it need to be billboards or TV commercials anymore? Absolutely not.

Exactly, I should be getting paid posts from Syracuse on my social media feed

I get nothing



You know what I’ve gotten a lot of? Binghamton Rumble Ponies for the championship series games that they HAVENT even advanced to.

We’re taking a DOUBLE A program is out marketing a P5 college football team

 

[richmondcuse03]

I'd also add - if they're doing smart digital targeting, folks like us shouldn't be seeing ads as we're already customers and going to games. They can easily upload data on all their season ticket holders and not target stuff to us. The amount of data available and the ability to target ads is FREAKY. Am I confident they're doing that? Sadly no.

 

[Bulldog04]

I give the students credit for showing up the way they have. I would never have thought the gen pop would be ones not coming to games. Wild

 

[CNYGuy]

Okay, so we should never ever advertise

Got it

At a certain point, blame needs to fall on the community and alumni.

I hear ads a lot. When are we going to call our fair weather fans who only care when we’re ranked.

Tickets are cheap. No excuses other than “I’m not a fan.” I realize people have commitments and obligations, but 10,000+ people aren’t all busy

 

[JRHEETER]

I give the students credit for showing up the way they have. I would never have thought the gen pop would be ones not coming to games. Wild

Part of that is because Ottos Army does a magnificent job of advertising on social media to get the kids to the game

 

[JRHEETER]

I'd also add - if they're doing smart digital targeting, folks like us shouldn't be seeing ads as we're already customers and going to games. They can easily upload data on all their season ticket holders and not target stuff to us. The amount of data available and the ability to target ads is FREAKY. Am I confident they're doing that? Sadly no.

I know that they are not

 

[FrancoPizza]

It's gotta be an event. Which requires a few things...SU is ranked, a big name opponent and no earlier than a 3:30 kickoff.

Anything before 3:30 and you lose families who have kids playing sports. And students won’t be awake until the 2nd half. It’s the same reason we cheer for noon kicks on the road.

 

[GoSU96]

Okay, so we should never ever advertise

Got it

It’s not 1980.

Team is on tv every week, that’s what will generate the most interest. Internet puts schedule and tickets minutes away with minimal effort.

As for actual ads, i hardly watch local tv and I’ve seen ads. Same with local radio. They have their own radio station essentially.

plenty of social media and internet presence.

 

[JRHEETER]

It’s not 1980.

Team is on tv every week, that’s what will generate the most interest. Internet puts schedule and tickets minutes away with minimal effort.

As for actual ads, i hardly watch local tv and I’ve seen ads. Same with local radio. They have their own radio station essentially.

plenty of social media and internet presence.

But you just told me no ads would get anyone to come in?

Social media and internet presence, are ads LOL

But as I stated in my previous post, the Rumble Ponies are out advertising a D1 P5 school on social media

 

[GoSU96]

But you just told me no ads would get anyone to come in?

Social media and internet presence, are ads LOL

But as I stated in my previous post, the Rumble Ponies are out advertising a D1 P5 school on social media

I was addressing your assertion that no advertising was being done.

I wasn’t addressing how effective it was.

Fact is the marginal fan is going to be engaged by how they do on the field, not a sixty second ad.

 

[JRHEETER]

It’s not 1980.

Team is on tv every week, that’s what will generate the most interest. Internet puts schedule and tickets minutes away with minimal effort.

As for actual ads, i hardly watch local tv and I’ve seen ads. Same with local radio. They have their own radio station essentially.

plenty of social media and internet presence.

Also, if you don’t think ads work, why do we still have commercial breaks on TV, radio etc

If they don’t work, companies wouldn’t be spending the $$$ on it

 

[JRHEETER]

I was addressing your assertion that no advertising was being done.

I said “little to none”

Which means there might be small amounts in some pockets and others there are none

My point is and still was, they should be doing a much larger campaign

 

[JRHEETER]

I was addressing your assertion that no advertising was being done.

I wasn’t addressing how effective it was.

Fact is the marginal fan is going to be engaged by how they do on the field, not a sixty second ad.

And honestly, we need more social media advertising to encourage younger generations to come to the game

We have the OLDEST fan base in the ACC by far

That needs to change

 

[NKR1978]

Last year we had 2 sellouts. Then the wheels fell off.

Our fans will come out. Win Saturday and I think we'll all be happy with Clemson. Beat Clemson and we'll be happy with the rest of the season.

Like Dino said, we have to be consistently good. Once we get there, the fans will show up.

 

[djorange1989]

Going to throw this in here...

Since joining the ACC:

Over 50k
1. Clemson 2019 50,249

47.5k to 50k
2. Notre Dame 2022 49,861
3. NC State 2022 49,705
4. Clemson 2013 48,961

45k to 47.5k
5. FSU 2022 45,213

42.5k to 45k
6. Pitt 2019 44,886
7. FSU 2014 43,295
8. LSU 2015 43,101
9. BC 2019 42,857
10. Louisville 2018 42,797

40k to 42.5k
11. Clemson 2017 42,475
12. Nova 2014 41,189
13. NC State 2014 40,787
14. NC State 2018 40,769
15. Western Michigan 2019 40,700
16. Holy Cross 2019 40,575
17. Maryland 2014 40,511

37.5k to 40k
18. Duke 2014 39,331
19. Wake 2021 38,554
20. Wake 2013 38,550
21. Wake 2017 38,539
22. Louisville 2014 37,569

35k to 37.5k
23. FSU 2018 37,457
24. BC 2013 37,406
25. Louisville 2022 37,110
26. Clemson 2015 36,736
27. Clemson 2021 36,670
28. UConn 2018 36,632
29. Tulane 2013 36,128
30. Purdue 2022 35,493
31. Pitt 2013 35,317
32. UNC 2018 35,210

32.5k to 35k
33. NC State 2016 34,842
34. UVA 2022 34,590
35. VA Tech 2016 33,838
36. Wake 2019 33,719
37. Wagner 2022 33,373
38. Wagner 2013 33,299
39. Pitt 2017 33,290
40. Central Michigan 2017 33,004
41. Western Michigan 2023 32,637

30k to 32.5k
42. Colgate 2023 32,465
43. FSU 2016 32,340
44. USF 2016 32,288
45. Louisville 2016 32,184
46. BC 2021 32,022
47. Rutgers 2021 31,941
48. Colgate 2016 31,336
49. BC 2015 30,317
50. Central CT 2017 30,273
51. BC 2017 30,202
52. Albany 2021 30,156
53. Rhode Island 2015 30,112

Below 30k
54. Liberty 2021 29,942
55. Pitt 2015 29,832
56. Middle Tenn 2017 29,731
57. Wagner 2018 29,395
58. Central Michigan 2015 27,949
59. Pitt 2021 27,939
60. Wake 2015 26,670

2019 shows how crucial pre-sales are. That’s what a 10 win season can do. The second half of last season really hurt in that regard. Even if we stumble a bit starting next week, we need to finish well. A lot like 2018, basically

 

[JRHEETER]

Last year we had 2 sellouts. Then the wheels fell off.

Our fans will come out. Win Saturday and I think we'll all be happy with Clemson. Beat Clemson and we'll be happy with the rest of the season.

Like Dino said, we have to be consistently good. Once we get there, the fans will show up.

The problem is, two games left after Clemson…

A Friday night game and the Saturday after thanksgiving

 

[GoSU96]

And honestly, we need more social media advertising to encourage younger generations to come to the game

We have the OLDEST fan base in the ACC by far

That needs to change

That’s a demographic problem in a 100 mile radius from the dome. I having a feeling that most younger people in this area that have disposable income are not from here.

SU grads aren’t staying in significant numbers unless they are locals already.

40 to 25 years ago SU games were a huge part of the social scene for 20 and 30 year olds. I don’t think that’s the case anymore.

 

[CNYGuy]

I know that they are not

My friend that works there who’s job this is says this isn’t true

 

[JRHEETER]

My friend that works there who’s job this is says this isn’t true

Then that’s a really recent change and I hope that is the case