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1, it's not a problem.
2, the value you mention was artificially capped.
3, we're not talking about perceived value when people are shelling out real money to the student-athletes for NIL. That's actual value.
The NCAA essentially robbed kids of a legitimate source of income for a century.
This has been a needed correction. Fans not having the emotional maturity to handle it isn't a problem.
Any student-athlete receiving any NIL funds > any anxiety a fan feels because they feel weird about it.
Then call it what it is, professional sports. Make a minor league. No education included.