This is all so sad. All of it: the portal, NIL, conference re-alignment.
It all went sideways when the school presidents began listening to the stupid ADs, who were clamoring to reach the bonuses in their contracts.
I've said this before, but I bet there are 12-15 capable ADs in college sports. Out of 300+ Division I schools. The rest are all pro-sports wannabes (aka failures) who could not make it in the real world of sports capitalism. Welcome to the small fish (who pretends he's a big fish) in a small-medium pond syndrome.
Folks, college sports are decidedly
small time.
Last year, all college bowl games divvied out $505M. For every game. Combined.
- Shohei Ohtani just signed with the Dodgers for $700M. Yes, for 10+ years, but one singular player.
Last year, B10 fans worldwide shouted from the mountaintops that their schools cleared $59M each in TV revenue ("great, we're rich!" Make that nouveau riche, idiots)
- Well, Blake Snell just signed a crappy deal with the Giants for $63M for two-years. And, of course, NFL teams clear $250M annually in TV revenue. So, there is that.
What the college presidents forgot was that the $10s of Millions that these top (let's say) 50 schools are fending for (and murdering their brethren and the sport itself for) is chump change compared to the money that comes with most schools' real treasure chests (aka endowments).
And it is all such a shame. Blame the AD's more than anyone.