No argument. UM is solid as a long-standing FB brand and excellent academics. I'm far from 17, but is not "fit" also important? I assume from Fran's success that at least some recruits are smart enough to know they won't be playing for a name. They'll be playing for a coach, with a lot of other guys who are part of a team culture, in a program run a certain way, that is either on the upswing or downswing, that is close enough for family access, etc. etc. To focus on the "biggest name" seems pretty silly (even for a 17 yo), esp. since the UM coach could be on his way out.