I'm sure a lot is based on insider subscribers. you can select a favorite team when you sign up, it could be a lot is based on that. you have to be able to provide traffic to make it worthwhile, and unfortunately Syracuse has little following over there. If you ever check the comment sections with the blogs the Syracuse one's are like ghost towns that just get over run by trolls who purposely just start talking at random. While it would be nice I just don't see it happening.