Interesting that the agreement is with IMG and JMI. Last I knew, they were arch rivals.
In contrast, it looks like Syracuse is getting around $6-7 million a year. That deal was made 3 years ago.
Does IMG College Face Shifts in Marketplace? - JMI Sports
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IMG College now finds itself deep into extension talks at Syracuse, where it is expected to commit an additional $2 million to $3 million more to the Orange’s annual guarantee of $4 million to keep those rights, industry insiders said, adding to the company’s expensive month.
Like the Syracuse deal and other extensions in front of IMG College and Learfield, it’s possible that future agreements will cost the rights holders quite a bit more, thanks to the Kentucky deal.
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I think ACC schools are at a disadvantage compared to SEC schools because ESPN has the rights to all tier 3 content for the ACC but not for the SEC. But the SEC has a network with ESPN, which I would think has to burn significant valuable tier 3 inventory.
Anyone know how long the SU deal is for?