Janner
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The AD pays the school for each athletes scholarships. Thats $60k +/- per athlete. If 150-200 full scholarships, that's $9M-$12M off the top. Coaches and support staff probably $5-7M. Physical upkeep.,etc likely at least half a,million. Advertising is huge figure as well.
But this was always the case, even when we were bringing in $15 million less when in the big east. These scholorships, the advertising and coaching were all fixed costs, they already existed (these costs are probably more now than they were then, few million tops, certiantly not $15-20 million ). I know attendance has fallen, maybe its helping make up for the shortfall there, but if that is the case, to me, thats all the more reason to invest in the program with a high quality coach etc. It still is not adding up.