How much NIL do we need

[Ozone!]

 

[Widget24]

 

[kingtidge]

The correct answer:

All of it.

 

[blust2i3d4]

At lease the same as UConn's.

 

[SU in Hershey]

Damn! I thought Ozone! was going to tell us he just came into a ton of money! Or maybe that whole, long-lost relative with scads of money in the National Bank of Nigeria emails he received were actually legit!

 

[qdawgg]

Not much if we’re just going to hire within the family.

 

[ezbeezy214]

Honest answer is just when the staff really wants a guy, you’d have the ability to raise the money.

 

[OttosShoes]

Infinite. There is no 'good enough' amount of NIL; as the rules are, more is always better. If a school comes up with $1B then some other school will want $1.5B.

Problem is it's still the wild west. Honestly I think the NCAA should set some revenue sharing cap above the $20.5m limit--maybe, 30? And then put something in place to regulate NIL such that it's only legitimately NIL. I mean, what happens if the IRS decides that Bob Valley Chevrolet's $4M expense to pay the Bob State QB wasn't *really* for those five tweets to his 600 followers? They reboot the whole system *again*?

 

[Brooky03]

 

[hoopsupstate]

SU needs $12 million that includes the revenue share.

 

[Newhouser]

Too much to keep doing this year after year. There are going to be tough choices on the hill over the next decade.

 

[llandz]

Infinite. There is no 'good enough' amount of NIL; as the rules are, more is always better. If a school comes up with $1B then some other school will want $1.5B.

Problem is it's still the wild west. Honestly I think the NCAA should set some revenue sharing cap above the $20.5m limit--maybe, 30? And then put something in place to regulate NIL such that it's only legitimately NIL. I mean, what happens if the IRS decides that Bob Valley Chevrolet's $4M expense to pay the Bob State QB wasn't *really* for those five tweets to his 600 followers? They reboot the whole system *again*?

The NCAA cannot regulate the caps or set caps on NIL. They have very limited regulatory powers. Mainly that there is comparable work or something done to warrant the NIL payments. The courts have taken most of this out of their hands. So in some ways your example could be regulated that one commercial for ex. is not worth 2 million. But that is somewhat subjective placing a value on appearances etc.

 

[OttosShoes]

The NCAA cannot regulate the caps or set caps on NIL. They have very limited regulatory powers. Mainly that there is comparable work or something done to warrant the NIL payments. The courts have taken most of this out of their hands. So in some ways your example could be regulated that one commercial for ex. is not worth 2 million. But that is somewhat subjective placing a value on appearances etc.

Oh I totally agree that it's not easy, and I'm sorry to nerd out on you lol, but this is a fascinating topic for me and I think the NCAA is pretty firmly in a "could, but won't" situation.

I'm sure you already know that Pro sports regulate endorsement deals with Collective Bargaining Agreements to ensure there aren't backdoors around the salary cap. IMHO that's the best way to do it, but the NCAA would then have to admit students athletes are employees, and allow them to have a union to negotiate fair wages.

As it is, the free market pretty clearly shows that $20.5M is undervalued at the top level of college sports. But without a players union to negotiate more, the colleges can "hide" behind the $20.5M cap and ask/beg/expect/benefit from fans picking up the difference. I mean, SU had a $133.3M surplus in 2025 and then has to beg fans to make NIL deals? It's not just SU, either, it's the way it's set up.

At any rate, I think this slides because it's all so new, but I don't see how it's sustainable, something is going to have to give. My comment about the IRS was only half-joking; if NIL deals are really just backdoor salaries and companies are writing them off as marketing I don't know that that would hold up to an audit.

 

[HyattsCuse]

View attachment 261300

 

[TexanMark]

$15 million popcorns

 

[FloridaCuse]

 

[Cusefan0307]

I call bullstuff. A guess more than anything.

 

[Orangezoo]

Dudes like this are as bad as the agents putting all kinds of BS out there like Lowe from Pitt who went to UK demanding 3 mil after playing 9 games total.

 

[JarHeadJim]

Kentucky spent over 20 Million last season and had 14 losses. So 25 million should do it.

 

[cusefan88]

Someday when NIL payments are transparent you'll see how full of it all these reports are.

You'll also see how many players absolutely fleeced the schools.

 

[sutomcat]

I don’t think anyone knows precisely what the numbers are. We don’t even know what Syracuse has.

My guess is we end up with around $12.5 million. That might just get us in the top 25.

My opinion is that we have no chance for the best center or point guard available, at least not where best means most expensive.

IMHO, we will end up signing a PG and a center in the range of 10th most expensive. We just don’t have the money to do much better.

The good news is, in the portal, price does not correlate perfectly with performance. Hopefully we make some good calls. Assuming Kingz does not return, we also need to put aside some money for at least one wing who can shoot.

And it looks like most of our bench players are going to leave so some money also must be reserved for depth pieces.

$12.5 million is a ton of money but not so much when portaling today….

 

[Cusefan0307]

I don’t think anyone knows precisely what the numbers are. We don’t even know what Syracuse has.

My guess is we end up with around $12.5 million. That might just get us in the top 25.

My opinion is that we have no chance for the best center or point guard available, at least not where best means most expensive.

IMHO, we will end up signing a PG and a center in the range of 10th most expensive. We just don’t have the money to do much better.

The good news is, in the portal, price does not correlate perfectly with performance. Hopefully we make some good calls. Assuming Kingz does not return, we also need to put aside some money for at least one wing who can shoot.

And it looks like most of our bench players are going to leave so some money also must be reserved for depth pieces.

$12.5 million is a ton of money but not so much when portaling today….

It depends what we are spending on the rest of the roster. If we lose Donnie and Nait we clear a lot of cap. The Siena guys are not expensive and I don’t think are holds outside of possibly White will be. That said pretty confident we won’t outbid Duke or UK, but either is anyone else….

 

[FloridaCuse]

Reminder -- the numbers being floated around are 1) revenue share compensation (paid by the school), PLUS 2) NIL (other than the school). I think it's been reported somewhere that the SU revenue share for basketball is around $4.5. Lobdell is attempting to raise $4-5 million which I think will strictly be NIL money (has that been confirmed?). The $50,000 challenge (now $100,000) is NOT NIL money but money that goes to the coaches discretionary fund. So there'll be about a $2.5-$3.5 million shortfall in NIL money if we want to reach a total of $12 million for both revenue share and NIL. Once a collective is set up it should help but I don't know if it is that much. I'm thinking there may be other big donors (whales) who will contribute toward NIL money.

 

[SUFan44]

I don’t think anyone knows precisely what the numbers are. We don’t even know what Syracuse has.

My guess is we end up with around $12.5 million. That might just get us in the top 25.

My opinion is that we have no chance for the best center or point guard available, at least not where best means most expensive.

IMHO, we will end up signing a PG and a center in the range of 10th most expensive. We just don’t have the money to do much better.

The good news is, in the portal, price does not correlate perfectly with performance. Hopefully we make some good calls. Assuming Kingz does not return, we also need to put aside some money for at least one wing who can shoot.

And it looks like most of our bench players are going to leave so some money also must be reserved for depth pieces.

$12.5 million is a ton of money but not so much when portaling today….

Based on the Twitter reporters, $12.5M will get you into the top 15-20.

We will have PLENTY of money to put together a roster capable of making the tournament, and having a good seed in the tournament.

I don't like the fact that people keep saying we can't compete. $12.5M can absolutely compete where we need to compete.

 

[sutomcat]

Based on the Twitter reporters, $12.5M will get you into the top 15-20.

We will have PLENTY of money to put together a roster capable of making the tournament, and having a good seed in the tournament.

I don't like the fact that people keep saying we can't compete. $12.5M can absolutely compete where we need to compete.

I believe the Twitter ‘reporters’ typing stuff like this are idiots with little knowledge of what is going on in all programs in college basketball.

t to think it is a waste of time to debate this. There is little solid data to review.

We will see soon enough where SU stands in comparison to other schools. Let’s see who we get in the portal. I am saying we end up top 25 (hope this is true).

If so, I am not far off whoever it is you are referring to.