I was at the Syracuse Mets game last night. I always bring something to read between innings, (harder to do these days with the speeded-up game). I had the Sports Illustrated baseball preview issue. In an article on Seattle's Julio Rodriguez and his potential impact on the marketability of the game, (think a young Willie Mays), they discuss the impact of analytics on the game.
"Since 2007, the game's attendance apex, baseball has lost 14.9 million ticket buyers in the regular season and 5.3 million World Series viewers. A changing broadcast and entertainment marketplace contributed to the erosion. But so did a brutally efficient but dreadfully slow, risk-adverse style of percentage-driven baseball. From 2007 to 2022, the average game grew 12 minutes with 5.5 fewer balls put into play. As technology gave people more options at their fingertips, baseball operated under a backwards business strategy: it kept giving people less action over more time...
Action and fan interest eroded in lockstep. From 2007 to last season, the information-based style removed 5,302 hits, 623 stolen base attempts and 25 batting average points form the game. Strikeouts went up 8,823. The 2018 season marked the first time in baseball history strikeouts outnumbered hits. it has remained that way ever since."