ChampionCuse encompasses the Athletics Competitive Excellence Fund that covers revenue sharing with the vast majority going to football and basketball, the Athletics Opportunity Fund which is essentially a discretionary fund for the AD to use as he sees fit, and the individual coaches’ discretionary funds that are targeted to individual sports and, as titled, are used at the Head Coach’s discretion. I have seen those funds tapped to buy meeting room equipment, travel amenities, and work out facilities equipment among other things.
The University still cannot directly engage in NIL activity to my understanding. They can provide information to athletes and businesses, they can communicate the importance of these deals, and they can provide tools to support compliance, but they cannot collect funds and distribute payments or author contracts. The only role they can have in athlete compensation is in revenue sharing payments.
Outside of football I do not believe there is any avenue today for an individual to direct NIL funds to a sport or individual. I thought the INFLCR platform was still active but upon checking today no current athletes are registered.
I honestly don’t know how businesses and major donor individuals initiate NIL transactions but something must exist. I’ll do more research to see what I can find out. And I don’t know the process for entering NIL deals over $600 into the NIL Go platform. I believe the athlete (or their agent) is responsible. I do see that you need to have a school affiliated email address to register for access.
Of course this is still a very dynamic environment. It changes virtually every day and, as just a fan now, I certainly may have missed some developments. And there are major legislative actions in the works, see the SCORE Act, that might lead to even greater paradigm shifts in the near future, so stay tuned!