fear·mon·ger·ing
ˈfi(ə)rˌməNGəriNG/
noun
noun:
fear-mongering
1.
the action of deliberately arousing public fear or alarm about a particular issue.
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Title of article: Rapper Ace Hood brings violent lyrics to the "family friendly" Orange Madness
Content of article:
Yesterday, Syracuse University told the Post-Standard it had
made "tweaks" to its annual Orange Madness event to avoid the type of
violence that marred last year's event
Hood's music contains themes of gun violence, gang life and violent s e x ual intercourse. Many of Hood's songs contain ample profanity.
Hood will perform three to five songs at the beginning of an event that has traditionally been family friendly.
Warning: video contains explicit lyrics (With video of one of his songs)
That's an attempt to elicit fear over something the author sees as immoral and dangerous.